Customers are increasingly prioritising sustainability throughout their everyday lives, from supermarket shelf choices to shifting lifestyle habits. Your business needs to prioritise it too.
With so much attention focused on single-use plastics, resource-intensive manufacturing and landfill waste, if you want to capture the hearts and minds of your customers, your branded merchandise doesn’t just need to nod to sustainability, it needs to embrace it.
Make the right choices, and you’ll see big benefits to your business when you incorporate environmentally-friendly, sustainable branded merchandise into your marketing strategy.
1. Boost your reputation as a considerate brand
When you use sustainable branded merchandise, you’re sending a message to the world that you’re a responsible company. You’re showcasing your commitment to sustainability and demonstrating that you understand your customers’ values.
By replacing disposable products with sustainable branded merch like FCS certified notebooks or recycled sports bottles, you’ll boost your reputation as a considerate, eco-conscious brand and attract more new customers.
2. Differentiate your business with products that get customers talking
With so much branded merchandise on the market and in the daily lives of your customers, you need products that stand out. Sustainable, environmentally friendly options do just that.
They look more attractive, more natural and they have powerful associations. They help your customers show they’re doing their bit for the planet. Products like wheat straw and cork charging cables are unusual too, often attracting enquiries that get your brand in front of more people.
3. Enhance both customer and employee loyalty
Sustainable branded merchandise will help your business form deeper connections with your customers AND your employees too. Green practices matter to both, and eco-friendly products give you a sense of shared purpose, reinforcing all of our commitments to the environment.
4. Reduce your branded merchandise costs
There’s a common misconception that green, sustainable products are more expensive, but when it comes to promotional products, that’s not the case. Because so much branded merchandise is made from recycled materials, it’s much more cost effective than turning to premium virgin materials.
5. Align your promotions with your corporate values
If your corporate ESG strategy focuses on sustainability, then your branded merchandise needs to follow suit. You need to talk the talk. Bringing environmentally friendly products into your marketing efforts is a great way to show that your brand’s beliefs and commitments are real.
You could share a bespoke Go Green pack with investors and shareholders, or brand recycled PET umbrellas to sit in reception areas at all your buildings.
6. Increase the long-term visibility of your business
Finally, sustainable branded merchandise is a great way to replace the single use plastics we all use everyday. Like tote bags in favour of plastic carrier bags, or eco-friendly sweet packaging instead of disposable plastic wrapping.
Instead of giving away plastic products that are destined to be thrown away, replace them with sustainable options and they’re far more likely to stay out of the bin, keeping your brand highly visible and front of mind for longer.
Sustainability doesn’t mean compromise
Incorporating sustainably branded merchandise into your promotional giveaways doesn’t mean compromising on quality, range or impact.
Far from it.
So if you want your business and brand to benefit from new sustainable promotional products, get in touch today.
Let’s make sure your branded merch stays out of the landfill and in your customers hands.