Initial Rewards Ltd Privacy Policy (trading as Brand Matters)

Last Updated: May 1st, 2023

This Privacy Policy explains how Initial Rewards Ltd, trading as Brand Matters (“Brand Matters”, “we”, “us”, or “our”), collects, uses, and discloses information from our customers when they submit an enquiry form on our website. We respect your privacy and are committed to protecting your personal information in accordance with applicable data protection laws and regulations.

Please read this Privacy Policy carefully to understand our practices regarding your personal information and how we treat it. By submitting an enquiry form on our website, you agree to the collection, use, and disclosure of your personal information in accordance with this Privacy Policy.

  1. Information we collect

When you submit an enquiry form on our website, we collect personal information that you provide to us, including your name, email address, phone number, and any other information that you choose to include in your message.

  1. How we use your information

We use the personal information you provide to:

a. Respond to your enquiries, provide you with information about our products and services, and fulfill any requests that you may have.

b. Improve our website, products, and services by understanding how our customers use them and making necessary updates and enhancements.

c. Communicate with you about updates, promotions, or other marketing activities that may be of interest to you, where you have consented to receive such communications.

d. Comply with any applicable laws, regulations, and legal obligations.

  1. Disclosure of your information

We do not sell, rent, or share your personal information with third parties for their marketing purposes without your consent. We may disclose your personal information to third parties under the following circumstances:

a. To service providers who perform services on our behalf, such as website hosting, data analysis, and customer support. These service providers are contractually obligated to protect your personal information and use it only for the purposes for which it was disclosed to them. b. If required by law or in response to a legal process, such as a court order or a government request, or to protect our rights, property, or safety, or the rights, property, or safety of others. c. In connection with a merger, acquisition, or sale of all or a portion of our assets, in which case your personal information may be transferred to the new owner.

  1. Your rights and choices

You have the right to access, correct, update, or delete your personal information at any time by contacting us at [email address]. You can also opt-out of receiving marketing communications from us by clicking the “unsubscribe” link in any email we send you or by contacting us at [email address].

  1. Data security

We take the security of your personal information seriously and have implemented appropriate technical and organisational measures to protect it from unauthorised access, disclosure, or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee the absolute security of your personal information.

  1. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. Your continued use of our website after we make changes to this Privacy Policy indicates your acceptance of those changes.

  1. Contact us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Initial Rewards Ltd (trading as Brand Matters), 63 Fairfax Road, London, NW6 4EE Email:

We are committed to working with you to resolve any concerns you may have about your privacy.